COD Operating Manual Category Hub and Diagnostic Playbooks
Cash on delivery optimization system. Category guidelines for media buyers: ad timings, scaling caps, validation formulas, and Anti-Patterns.
Market & Psychology
North African market sizes, FB reach stats, and localized buyer trust profiles.
🌍 Market Snapshot Benchmarks
Core market parameters, FB reach pools, and local logistics parameters.
| Country | FB Reach | CPM | CPL | COD Share | AOV | Verified RTO | Mobile | Market |
|---|---|---|---|---|---|---|---|---|
| 🇩🇿 Algeria (DZ) | 27.5M | $1.50–3.00 | $0.60–1.50 | 95%+ | 2,500–4,000 DZD | 10–20% | 92% | $1.72B |
| 🇲🇦 Morocco (MA) | 22.8M | $3.00–5.50 | $1.00–2.50 | 55–85% | 200–400 MAD | 15–25% | 78% | $1.66B |
| 🇹🇳 Tunisia (TN) | 7.80M | $2.00–3.50 | $0.80–2.00 | 90%+ | 45–85 TND | 12–18% | 90% | $215M |
| 🇪🇬 Egypt (EG) | 51.6M | $0.80–1.80 | $0.40–1.00 | 70–80% | 400–900 EGP | 15–25% | 85% | $10.39B |
🧠 Country Psychology Profiles
Trust models, pricing thresholds, local dialect vs formal language choice.
🇩🇿 Algeria
Cheapest reach in the region but hardest to convert leads into delivered sales. Win on demonstration + sizing clarity, not aesthetics.
🇲🇦 Morocco
Most mature & competitive market. Higher willingness to try brands; highest CPMs. Aesthetic quality matters more here than elsewhere.
🇹🇳 Tunisia
Smallest market, strict FX rules limit cross-border. Buyers naturally mix French + Arabic; lean bilingual.
🇪🇬 Egypt
Largest, cheapest audience but ultra price-sensitive (a 10–15% price jump loses buyers) and trust-cautious (62% who avoid online cite trust). Social proof is decisive.